On Created for This, I interview Anton Krecic, founder and CEO of Seven Weeks Coffee, a pro-life e-commerce coffee company that donates 10% of every sale to local pregnancy resource centers and has raised over $1.5 million for more than 1,000 pro-life organizations across all 50 states.
Anton shares how value-based brands are growing as companies increasingly take social and political stances, and explains that a successful mission-driven business requires both an excellent product and a clear mission. He outlines practical growth strategies including digital ads, podcast partnerships, conferences, and partnerships with pro-life organizations and conservative influencers, emphasizing benefit-driven messaging to reach customers.
We discuss handling backlash and controversy, including disagreements within the pro-life movement, and highlight current advocacy around preventing renewed Planned Parenthood funding. The host closes by encouraging church involvement, volunteering, starting ministries when needed, and pursuing boldness through prayer, Scripture, and spiritual readiness.
Note on this episode – The audio for Anton didn’t record about three-forths of the way through. I apologize. I hope you find benefit in this episode.
00:00 Podcast Welcome
00:37 Meet Anton
02:06 Mission Driven Brands
05:20 Marketing Growth Playbook
07:14 Finding Right Influencers
10:18 Handling Backlash
12:23 Shifting Culture Pro Life
15:52 Pregnancy Center Needs
17:58 When Culture Hates You
20:35 Wrap Up And Next Steps
24:07 Spiritual Warfare And Boldness
26:21 Final Thanks And Review
To order your own coffee, visit their website. You can also follow along with them on Instagram or Facebook.
Please contact your representatives, and tell them you don’t want Planned Parenthood funded. Be an active voice for the unborn! At the time this was recorded late 2025, this funding for 2026 wasn’t approved. I believe it has since been funded. There’s no time like the present to make our voices heard.
